Brainfood: Murch and Ariely

I'm wondering why I've not bought and read so far this amazing little book by legendary film and sound editor Walter Much (The Godfather, Apocalypse Now).
In the Blink of an Eye
It's not a basic course on film editing, but includes deep insight into the process of editing, interesting theories and anecdotes and many practical hints. This second edition adds new stuff on on digital editing. Highly recommended for everyone who is into filmmaking.
Second book I'm reading right now and which is very inspirational and fun to read as well is Dan Ariely's :
Predictably Irrational: The Hidden Forces That Shape Our Decision
Dan Ariely is a behavioral economist and his research/results are amazing,
especially in the view of the recent economic crisis and our struggle to undertand our own behaviour. After listening to his talk on TED:
Dan Ariely asks, Are we in control of our own decisions?
I wanted to know more about his research and his findings and this book is a great resource of knowledge and easy to read. Highly recommedned as well.